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Pre-Launch Marketing: ‘Coming Soon’ Pages To Create A Buzz For Your eCommerce Website Launch

October 19, 2019

4 min read

The D-day is coming up; you’re about to launch your eCommerce website soon! But how will your buyers know that your website is about to come up? Well, most will say you can send them emails or engage with them on social media, but that is only possible with a limited audience. Now the burning question – what works? A dedicated landing page. With this blog, let’s see how a coming soon landing page works in your favor and how you can make it engaging! Let’s dig deeper to find out more. 

What Is A Pre-Launch Landing Page?

It is a separate landing page that tells the prospect about your brand and gives them a date on which your website is going to launch. 

It’s a tremendous pre-launch marketing campaign that lets you market your store even before you launch it. By adding it to your social channels, you can attract many eyeballs to your store.

The ‘coming soon’ page can have various other elements that can give them a sneak peek into your website and also talk of any offers. 

What Should Your Pre-Launch Page Contain?

Brand Name And Logo

The primary purpose of your coming soon/pre-launch page is to create awareness about your brand. And your name and logo are synonymous with brand awareness. Thus, make sure that the name of your brand is displayed correctly on the page. 

Social Handles 

The pre-launch pages are a great way to connect with your target audience. Therefore, your page must contain links to your social handles like Facebook, Instagram, Twitter so that the user can stay abreast of what is going on before the launch. 

Launch Date 

Your pre-launch page is incomplete without a definite launch date. The placement of the date must be such that it attracts attention and builds curiosity in the mind of the buyer. You can be creative in presenting the launch date in many different ways. For example, showing a clock ticking is a good representation of the remaining days. Also, a count of numbers such as days, hours, minutes, and even seconds is an excellent tactic to engage with the buyer. 

Relevant Content

The page must have some content that the buyer can engage with. If it’s just a plain page with the launch date and brand name, your buyer will not have anything to look forward to. This will impact the time they spend on the page and the connections they establish with the website. So, include content that talks about the site, how it will benefit the customer and impact you aim to create with the website. There must be an equal proportion of text and images

Lead-Gen Form

The lead generation form has two benefits. First, it helps with networking, and second, you can build your email list with ease. It is always a good idea to have a lead gen form that allows you to collect names and email addresses. Refrain from sending spam emails on these contacts.

Importance Of Pre-Launch Landing Pages

Brand Building

These pages give your marketing efforts a kick start as they increase your visibility among digital platforms. Your brand can become a name people look forward to if you design and put out your pre-launch landing pages in the correct manner. 

Build Email Lists

You can collect the email addresses of the people who visit your landing page and slowly build your email list. This initiative will give you an edge when you eventually begin sending offers and announcements when the store launches.


Coming soon pages can help you improve your search engine rankings and give you a head start. By including relevant keywords in your landing page, you can buy some time to build credibility before your site launches. 


Creating a buzz for your upcoming website is as essential as launching it. Therefore, take this process seriously and keep trying a different combination of elements to see what works with your target audience. This way, you can gain sell better and also gain valuable insights for your website. 

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