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The Importance of Product Tagging for eCommerce Businesses

Rashmi Sharma

Specialist Content Marketing @ Shiprocket

June 8, 2021

4 min read

A product tag describes the features, characteristics, and identifies that no two products can be the same. However, products can have different product tags. For example, sunglasses can be defined by their brand, size, color, material, shape, etc.

Your customers can find internal product tag preferences for that particular type of product. In this post, we’ll cover how product tagging works for eCommerce businesses and how they can use them.

What are Product Tags?

Product tags help organize and track products throughout a store, warehouse, store, or during transit. Product tagging includes the name of the product, product information, a barcode for tracking, and the SKU number. 

5 Things to Include on Product Tags

For eCommerce businesses, a product tag provides details about the product. Here is what to include on a product tag.

Product Name

The product name shows the actual name of the product. If your products are unique, the product tags can help differentiate between them. For instance, a white t-shirt could simply be tagged as a ‘white t-shirt.’ 

Product Information

The product information includes descriptive information about a product including its material type, sizing, product description, company’s name, and more. The product tags usually have short and concise information, so customers don’t confuse or spend too much time reading them. 

Barcode

Barcodes help in tracking products throughout the process of order fulfillment and supply chain. A barcode on the product tags makes it easy for businesses to track the inventory levels in the warehouse and where it is located. 

Price

By placing your product’s price on the product tags lets your consumers know how much the product will cost. For eCommerce brands, it’s better to have pricing on the product tag for in-store use. 

SKU 

Adding SKU information to a product tag can help you locate a product by SKU. It further helps track where products are located. For instance, an online store that has different SKUs, consider adding the SKU to your product tags. 

Reasons to Use Product Tags For eCommerce Business

The main benefit of product tags is that they can help keep products organized by communicating details about the product. Not only do they make product tracking easier, but they also have the benefit of marketing for your business. This makes them ideal for effective and efficient product management, which will save you time.  

Organization

Product tags describe a product that helps online stores to differentiate between products and keep them organized. For example, a clothing store business might seem easy, but as your business grows, it becomes tougher to track products especially if you have a larger SKU count. With product tagging, you can easily organize all your products and store them correctly. 

Tracking

Tracking of products is another benefit of product tags. The best way is to place a barcode on them that helps track products. A barcode on your product tags helps reduce the need to manually track a product.

Marketing

Product tags can also be used as a marketing tool. You can add a slogan or branded tagline to product tags that allow consumers to learn more about your brand. You can even include a note from the founder and social media account information for encouraging your customers to stay in touch post-purchase. 

Final Words

Many ecommerce businesses use product tags in different ways. Product tags used on an eCommerce website help identify a product and also easily be searched for and found on your online store. So if you have an online store, you can make use of product tags to keep your product inventory organized, easily trackable, and enhance the overall customer experience.  

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