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List of Best Products to Sell in B2C eCommerce

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

February 16, 2024

7 min read

The business sector is ever-evolving at a faster pace. Certainly, eCommerce acted as the transformative force behind this huge change. It has completely changed the way brands engage with consumers.  eCommerce has enabled many businesses to explore new markets and capture them. In this digital world, B2C companies have the advantage of flourishing better owing to the popularity of online purchases.   

Recent COVID-19 events have created a surge in online shopping. By 2027, 425 million shoppers are projected to be in the country. Online shoppers look for everything online, including food and household essentials like hand sanitisers and beauty items. B2C businesses now have an excellent opportunity to increase their online presence and take advantage of this expanding market thanks to the change in customer behaviour. 

B2C companies can grow their consumer base, improve customer satisfaction, and increase revenue by comprehending and utilising major eCommerce developments. 

A detailed discussion of the trends influencing the eCommerce market is given in this article.

Best products to sell in b2c ecommerce are

Ideal Products to Sell: Boost Your B2C eCommerce Sales

To achieve great sales and make a profit, sell the products that can capitalise on the trend of the market. Some such products to choose for your B2C business are:

Digital Products

In B2C eCommerce, digital products, such as online courses and graphic art bundles, emerge as strategic choices. Their advantages lie in low production and distribution costs and seamless and instant delivery. Scalability is a notable strength, enabling easy replication and distribution at minimal additional costs for substantial revenue growth. The global reach of digital products transcends geographical boundaries, providing sellers access to diverse markets. Furthermore, the ease of updates and customisation stands out, allowing for continuous product enhancement and personalised experiences fostering customer loyalty.


  1. Cost-Efficiency: Digital products incur minimal production and distribution costs
  2. Instant Gratification: Immediate access enhances the overall customer experience
  3. Limitless Scalability: Products can be effortlessly replicated at negligible additional costs
  4. Global Market Access: Reaches customers worldwide without constraints
  5. Adaptability: Easy updates and customisation for sustained and tailored appeal


  • Online courses
  • Ebooks
  • Web elements
  • Graphic art bundles

Small Products

Small physical products, like items with intricate keychains, present a compelling proposition in B2C eCommerce. Their allure lies in the convenience of shipping and handling, streamlined inventory management, and affordable packaging. While the tactile experience of these products is undeniable, the challenges emerge in their scalability, where constraints of physical distribution impact growth potential. Additionally, as the market demands variety, production constraints may pose hurdles, influencing profitability and market reach.


  1. Ease of Handling: Convenient for shipping and handling
  2. Simplified Inventory: Streamlined management for small products
  3. Affordable Packaging: Lower packaging costs compared to oversized items
  4. Tactile Experience for Customers: Physical products provide a tangible connection.


  • Jewellery
  • Accessories
  • Gadgets
  • Cosmetics

Specialty Products

Speciality products, exemplified by handcrafted leather journals with personalised embossing, occupy a distinctive space in B2C eCommerce. Their appeal extends beyond uniqueness, including dedicated customer bases, artisanal charm, and a niche market presence. These products offer the opportunity for personalisation and emphasise high-quality craftsmanship. Even though these items are facing challenges related to limited market appeal and higher production costs, they provide entrepreneurs avenues for standing out in specific market segments.


  1. Artisanal Appeal: Unique and handcrafted products
  2. Devoted Customer Base: Attracts customers with specific tastes
  3. Niche Market Presence: Stands out in a particular market segment
  4. Customisation: Opportunity for personalised products
  5. Emphasis on Quality: High-quality craftsmanship and materials.


  • Handmade crafts
  • Niche items
  • Collectables

Fresh Products

Fresh products embodying the vibrant essence of curated fruit baskets with seasonal varieties contribute a dynamic dimension to B2C eCommerce. Their natural freshness and health-conscious appeal set them apart, providing a differentiator in a market dominated by non-perishables. However, logistical challenges, short shelf life, specialised storage needs, and the critical aspect of ensuring quality during delivery form substantial hurdles for large-scale online sales.


  1. Natural Freshness: Appeals to customers seeking fresh produce
  2. Health Conscious Appeal: Aligns with the growing demand for healthy options
  3. Market Differentiation: Stands out in a market dominated by non-perishables
  4. Seasonal Variety: Can offer diverse products based on seasons
  5. Visual Appeal: Fresh products often have a visually appealing presentation


  • Fruits
  • Vegetables
  • Flowers

Fashion and Apparel

Fashion and apparel, perennially popular in B2C eCommerce, are a testament to evergreen demand. Specific markets within this category, such as footwear and modest wear, offer distinct growth opportunities. A pair of trendy sneakers symbolises the dynamic nature of the fashion and apparel sector, capturing the global demand for stylish, comfortable footwear that resonates with diverse audiences.


  1. Evergreen Demand: Fashion items are perennially popular
  2. Market Growth: Online fashion sales set to quintuple by 2025
  3. Specific Market Opportunities: Footwear and modest wear markets are poised for significant growth
  4. Brand Variety: Diverse brands and styles can cater to various tastes
  5. Seasonal Trends: Aligns with changing fashion trends


  • Clothing
  • Shoes
  • Accessories

Health Supplements

In the evolving landscape of B2C eCommerce, health supplements, encompassing sports foods and medicinal supplements, mark a significant and steadily growing market. Fueled by a heightened focus on health post-pandemic, the global Dietary Supplements Market is projected to reach USD 307.8 billion by 2028. The sports nutrition segment, in particular, anticipates significant growth, aligning with the maturation of the sports industry worldwide. A multivitamin capsule encapsulates the surge in demand for health supplements, reflective of consumers prioritising holistic wellness in the post-pandemic era.


  1. Growing Demand: Increased health consciousness post-pandemic
  2. Market Growth: Global Dietary Supplements Market is projected to reach $306.8 billion by 2026
  3. Segment-Specific Growth: Sports nutrition anticipates substantial growth
  4. Holistic Wellness: Addresses the broader trend of prioritising overall health
  5. Diverse product offerings Range from medicinal supplements to sports nutrition


  • Vitamins
  • Minerals
  • Herbs

Supercharge Your B2C eCommerce with Shiprocket: Your All-in-One Solution for Smoother Shipping and Happier Customers!

Shiprocket is the trusted choice for many eCommerce businesses like yours. It helps simplify your customer’s journey, from shipping to returns. Over 2.5 lakh merchants across the country rely on Shiprocket for various services.

You can easily manage all your channels with Shiprocket if you have any pan-India delivery with the help of AI-driven technology. And if you’re thinking of going global, Shiprocket X simplifies exporting to more than 220 countries.

Fulfillment is a big deal for any B2B and B2C eCommerce business, and Shiprocket has you covered. Their tech-driven solution is designed for your retail or eCommerce brand. Store your products close to your customers for quick same-day or next-day deliveries.


Successful B2C eCommerce and rapid sales growth hinge on strategic product selection. The key lies in aligning product choices with market trends, consumer preferences, and scalability potential. Entrepreneurs can navigate this dynamic landscape by understanding the nuances of each product type. This strategic approach fosters rapid sales growth and positions businesses for sustained success in the evolving world of B2C eCommerce.

Are niche or mainstream products better for rapid sales growth in B2C eCommerce?

It depends on your target audience and business strategy. Niche products can attract a dedicated customer base, while mainstream products have broader appeal. Consider a mix of both, and conduct market research to identify the right balance for your specific business goals.

What are the key factors to consider when choosing products for B2C eCommerce?

When selecting products for B2C eCommerce, consider market demand, trends, competition analysis, profit margins, and the target audience’s preferences. Balancing popular items and products that align with your brand is essential.

How can I identify trending products for my B2C eCommerce store?

Stay informed about market trends through industry reports, social media, and online forums. Utilise tools like Google Trends and eCommerce platforms’ analytics to identify products with rising popularity. Keep an eye on consumer behaviour and adapt your product selection accordingly.

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