Free Shiprocket
UTM Builder

Track Your Google Analytics Campaigns, Generate UTM Codes
and UTM Tracking Links at zero cost!

Create UTM

Building Success Stories
with 3 Lakh+ eCommerce Brands

Enter the information about your campaign and URL

Click on the ‘Create URL’ button to generate the URL, and copy it using the ’Copy URL‘ button to use the URL in your campaign. (It’s mandatory to fill all the fields marked with an asterisk or star. If you want enhanced tracking, then fill out the optional fields as well.)

Website URL*

Medium* (utm_medium)

Source (utm_source)

Campaign Name/ID (utm_campaign)

Term (utm_term) (optional)

Campaign Content (utm_content) (optional)

Your Generated UTM URL:

Website URL*

Benefits of using a spreadsheet:

Free UTM spreadsheets

You can create a UTM spreadsheet using Google Sheets or Microsoft Excel when you want to save your previously generated UTM links and look them up later. There are numerous free UTM spreadsheet templates from which you can compare and choose.

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You can have a central location for all your past URLs, which your team can refer to anytime.
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The same spreadsheet is suitable for multiple campaigns
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It’s easy to use and free of cost

Learn More About UTM URL

Content

How to create a UTM tracking link?

What are UTM parameters, tags, and codes?

Why should you use a UTM Builder to generate your UTM URL?

What does the new URL look like?

How to name a UTM parameter?

Why are UTM parameters important?

How to create a UTM tracking link?

Use the free UTM builder to speed up the process of building your campaign’s tracking URL. Easily generate UTM codes and UTM links in a few seconds. Simply fill in the empty fields above, and a link will be automatically generated.

What Details Should You Add in the Form?

Enter the URL or address of your website, landing page, or blog post in the first row.
Add other details about your campaign, like campaign name, source, medium, term/keywords (optional), and content (optional).
Click the “Create URL” button to get your UTM code.
Hit the ‘Copy URL’ button to copy the URL you’ve generated, and start using it in your Google Analytics or marketing campaigns.

What are UTM parameters, tags, and codes?

UTM parameters, UTM codes, and UTM tags are the same thing but with different names. UTM parameters (codes or tags) consist of five parameters:

UTM Parameter	Meaning
UTM Source (utm_source)	Used to identify the app, website, app, or any other source such as email newsletter and more.
UTM Campaign (utm_campaign)	Implies the name of your marketing campaign, for example, promo, sale, etc.
UTM Medium (utm_medium)	Highlights the name of your marketing medium, like social, email, cpc, etc.
UTM Term (utm_term)	Identifies the keyword in paid search ads, e.g. t-shirts, running shoes, etc.
UTM Content (utm_content)	Utilised to understand the context in which someone clicked the link. It can include the headline of an ad and the name of your CTA (Call to Action), e.g. ‘Get Started’, ‘Buy Now’, etc.

Why should you use a UTM Builder to generate your UTM URL?

You may make mistakes while generating this complicated UTM URL yourself, which can put you under unnecessary expenses. UTMs involve many functions, including building blocks of marketing attribution, campaign tracking, and reports, so a small typo can also compromise the accuracy of Google Analytics data.

A UTM builder is specifically designed to manage this task with expertise, which humans may lack. It saves you time and money, generating your UTM URL in seconds.

What does the new URL look like?

It will look like this, for example:

All details after the slash “/” symbol of the primary URL show the beginning of the UTM parameters you’ve entered. A UTM code will always start with a ‘question mark (“?”)’ symbol followed by the initial UTM parameter. There is a UTM tag and property value in each parameter, and these parameters are separated by the ‘ampersand “&”‘ symbol.

After the UTM builder generates a URL with your unique parameters, it’s ready for use wherever you link it in emails, websites, ads, social media, etc.

How to name a UTM parameter?

Generating a UTM tag is about consistency and recognition. You can simply give your UTM parameter a name, but it’s important to make it consistent and recognisable.

You must have clear and identifiable parameters to make it recognisable so that it is easily identified by another person when they see the URL.

For instance, if you’re using a particular parameter for one of your campaigns, let’s say you use ‘utm_medium=email-marketing”, then you need to use the same for all campaigns after that. Refrain from using variations like adding spaces or dashes (utm_medium=email marketing) or using different capitalisations (utm_medium=Email-Marketing), as these inconsistencies may fragment your analytics data. It’s highly important to have consistent campaign parameters to accurately track and analyse campaign performance.

Why are UTM parameters important?

Detailed Overview: You can track even the minutest of details of your campaigns and improve their performance based on the data.
Main Language: UTMs are the attribution language of every analytics tool and for most of the marketing platforms.
Refined Reports: The tracking tags help UTMs make Google Analytics reports better.
Multiple Data Entries: When you build a URL for Google Analytics using UTM parameters, you’re also feeding the same data in your other software.
Data Alignment: UTM parameters sync your data across the board.
Tracking Customer Data: You can easily track and monitor the customer journey with UTMs.
Efficient Data Management: UTMs also help organise and manage data better.