Online Shopping is just one of many areas that have seen extensive growth over the past five years. The power of the “add to basket” button is incredible. The new generation enjoys this style of shopping, everything is just a click away. With the numerous shipping and courier partners available in the market, order fulfillment has also become more manageable and hassle-free.
Amazon and the Indian eCommerce Industry
Amazon has a strong foothold in the Indian eCommerce business.
At present, maybe Amazon India is a minor contributor to Amazon’s total sales; however, it is expected to become a significant growth driver for the US eCommerce giant. According to the tech investor, Gene Munster, India could contribute 15-20% to Amazon’s growth over the next few years.
Before making a purchase, Indian online customers want to enquire about the product. 66% of Indian urban active users did some research online. 82 percent of new Amazon customers said they would shop with Amazon in the future.
Amazon Business Ideas You Should Look Out For In 2025
Amazon Kindle Publishing
Amazon has a platform that allows its members to buy and borrow digital books from its Kindle store. You can write your books and self-publish them on Amazon for an opportunity to earn a good passive income.
Fulfilled By Amazon
Fulfilled by Amazon, or Amazon FBA as it is more often called, is an Amazon program that allows you to ship your goods to an Amazon warehouse and have Amazon handle all of the packaging and shipping for you when you get an order on your Amazon store. Even if you work a 9-5 job, Amazon FBA allows you to sell items on Amazon.
Amazon Associates
Amazon Associates is an affiliate marketing network for Amazon. You can promote Amazon products on your blog or social media page and earn a commission each time someone buys something via your link.
Amazon Handmade
On the Amazon Handmade site, you can sell your handmade goods, particularly arts and crafts. You can make some nice money selling jewelry, drawings, paintings, house decorations, and other remarkable artwork on Amazon if you’re skilled at it.
Amazon Underground
Amazon Underground allows developers of apps, games, and software to list and sell their creations.
Product Photography
A nice photo of the goods is one of the most important conditions for making excellent sales on Amazon. You can establish a company that specializes in assisting Amazon sellers with taking, editing, and uploading quality images of their products on the site. You might even start your own product photography company.
Amazon Prime Pantry
Amazon Prime Pantry is an Amazon initiative that allows you to sell groceries. You can start selling your food on Amazon pantries if you’ve been thinking about opening your grocery store but can’t afford a physical location.
Selling Gift Baskets
Amazon now allows you to sell pre-packaged gift baskets. Many individuals who want to send gifts to their friends and loved ones are unsure what kind of gifts to buy, so they are always delighted to find pre-packaged gift baskets with stunning goods to give to their loved ones.
What makes selling gift baskets a versatile and profitable business idea is that you can offer a wide range of products to your customers. From beauty products to home decor items, jewellery, and more, you can curate unique and thoughtful gift baskets that caters to different customer groups on different occasions.
Beauty Products
Beauty is a booming industry on Amazon, where you can sell makeup, skincare, and haircare products. The Indian market for beauty products is expected to reach Rs. 2.45 trillion by 2025, making it a high-in-demand and profitable product category. If you want to yield high profits, you must opt for cruelty-free, organic, or even vegan products to sell online. These are highly niche products that can help you attract a loyal customer base. Private labelling can further help you build a storing brand on Amazon.
Health & Wellness Products
Consumers are increasingly prioritising health and wellness, especially after the pandemic. Indian customers have also shown interest in health and wellness products in recent years. You can sell items like fitness gear, supplements, vitamins, essential oils, and organic food products. Similar to beauty products, you may have to acquire the necessary licenses and permits to sell these products. Make sure your products meet regulatory requirements. You can highlight their health benefits in product listings to gain customer trust. If you focus on more organic options like Ayurvedic medicines, etc., it may be a great online business opportunity for you.
Jewellery
Jewellery is also one of the most popular product categories in India. The eCommerce market for jewellery in India is growing at a CAGR of 28%. It is expected to double its share by 2025 and reach a valuation of $3.7 billion from $850 million in 2019. To start a profitable jewellery business on Amazon, you can sell anything from fashion pieces to fine jewellery. Handmade, personalised, and minimalist jewellery would sell even better. Make sure you add high-quality images with detailed product descriptions to appeal to buyers.
Home Decor Items
Stylish home decor will always be in demand. In India, the home decor market segment is expected to reach 452.54 million US dollars in 2025, growing at a CAGR of 8.60% between 2025 and 2029. You can sell items like decorative vases, wall art, furniture pieces, etc. If you want to attract more buyers, you can focus on aesthetic designs and sustainable products. The uniqueness and quality of your home decor items will set your online store apart from its competitors.
Scented Candles & Oils
The candle market in India accounted for 5.48 % of the global scented candles market in 2023. In the same year, the Indian candle market size was estimated at 736.9 million US dollars and the scented candle market is expected to reach 28.8 million US dollars by 2030. It’s expected to grow at a CAGR of 9.4% between 2024 and 2030. A shift towards relaxation and self-care has made aromatherapy products quite popular. Make sure you’re selling high-quality and long-lasting essential oils, diffusers, and scented candles. To target niche markets, you can focus on products for stress relief, luxury gifting, and medication.
Clothing & Accessories
Fashion will remain a top-selling category. In fact, the Indian fashion eCommerce market size was valued at 14 billion US dollars in 2023 and is expected to reach 63 billion US dollars by 2030, growing at a CAGR of 24% between 2023 and 2030. You can sell comfortable, high-quality, and trendy clothing on Amazon. It’s even better if you niche down to sustainable fashion, activewear, or custom designs to get targeted customers and drive more sales.
Top Strategies to Sell on Amazon and Earn Profits
Selling on Amazon can be highly profitable for entrepreneurs if done right. To increase your chances of success, follow the tips given below.
- Conduct a thorough market research: Start by identifying profitable niches. You can analyse product demand, competition, consumer needs and preferences, pricing trends, etc. Use tools available online to assess the viability of the product you’ll be selling and forecast sales potential.
- Choose the right business model: Amazon enables you to choose from different selling models, each offering unique advantages. You can create branded products by sourcing or manufacturing items and selling them under your brand name. It gives you more control over pricing and brand identity. Next, you can purchase clearance or discounted items from retail stores and resell them on Amazon at a higher profit margin. Lastly, you can buy products in bulk from distributors and manufacturers at wholesale prices and sell them individually on Amazon.
- Optimise product listings: To attract potential customers, create informative and compelling product listings. Write clear and concise product descriptions highlighting the key features, specifications, benefits, etc. Your product images should be high quality and clear showcasing the product from multiple angles, ensuring you meet Amazon’s guidelines for images. Insert relevant keywords in product titles, descriptions, and bullet points to increase search visibility.
- Leverage Fulfillment by Amazon (FBA): You can use Amazon FBA if you want Amazon to handle storage, packaging, and shipping. Its reliable expedited shipping services enhance customer experience and satisfaction and potentially increase sales.
- Adopt competitive pricing strategies: Regularly monitor competitor pricing and adjust your prices to remain competitive while maintaining profitability.
- Encourage customer reviews: Positive customer reviews can help you build credibility, establish your brand as trustworthy among new customers, and even influence their purchasing decisions. Provide excellent customer service, respond promptly to customer inquiries, and efficiently resolve issues. Ensure you follow up and politely request feedback from satisfied customers to build your review profile.
- Use Amazon Advertising: You can use different Amazon Advertising features like Sponsored Products to increase visibility and drive organic traffic to your product listings.
- Monitor inventory levels: Maintain optimal inventory levels to prevent stockouts or overstocking. The best way to do this is to use inventory management tools to forecast demand and manage stock efficiently.
- Stay informed about Aamzon policies: Ensure you regularly review Amazon policies and guidelines for sellers. It can help you ensure compliance and avoid potential account suspensions.
Conclusion
Amazon is evolving fast, and 2025 is set to bring even bigger opportunities for entrepreneurs. Whether you’re considering private labelling, eco-friendly products, AI-powered tools, or handmade goods, there’s plenty of room to grow. The key to earning huge profits and overall success is staying ahead of trends, understanding your audience, and optimising your business strategy. The most successful sellers are strategic. They research, adapt, and take action. If you’ve been thinking about starting or scaling your Amazon business, now is the time. The sooner you start selling on Amazon, the sooner you’ll see results. Along with Amazon, Shiprocket is India’s leading eCommerce shipping platform designed to empower sellers by simplifying and automating their online order fulfillment processes.
We help businesses manage their shipping needs efficiently across multiple sales channels. With access to a wide range of trusted courier partners and pre-negotiated shipping rates, sellers can deliver products domestically and internationally to over 220 global regions at affordable rates. We also support features like cash-on-delivery (COD), prepaid services, and real-time tracking, ensuring a smooth and hassle-free experience for sellers and customers. With us, your business can expand its reach, streamline logistics, and boost growth in the competitive eCommerce landscape.
