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Amazon Prime Day 2024: Dates, Deals, Tips for Sellers

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

June 19, 2024

10 min read

Amazon has introduced Amazon Prime Day each year since 2015 in the United States and since 2017 in India. Prime customers can avail heavy discounts on various items under diverse categories as a part of the Prime Day offers. This includes electronic items, kitchen appliances, garments, cosmetics, footwear and home decor items, among other things. 

The eCommerce giant offers lucrative summer deals by offering branded items at highly discounted prices. This is why this mega sale has become one of the most awaited annual events for Prime customers. Prime Day sales reportedly reached around 12 billion USD worldwide in 2023. The whopping figures made it the most successful sales event in Amazon’s history. This article provides extensive information about Prime Day and how to make the most of its deals in 2024. Read on to find out!

Amazon Prime Day

When is Prime Day 2024?

Amazon Prime Day is mostly witnessed during the first or second week of July. The event was launched in 2015 to rejoice the loyalty of Prime members. The discount deals offered under this exciting event are usually valid for a period of 48 hours. Those eagerly waiting for the Prime Day date of 2024 may have to wait for a few more days as it has not yet been announced. However, the eCommerce brand has confirmed that the mega sale will take place in the month of July. 

You can make some guesses about its dates by referring to past years’ event dates. For instance, in 2023, the event ran on July 11th and 12th.

Who Can Buy Things on Amazon Prime Day?

You can avail of the amazing Prime Day offers only if you are an Amazon Prime member. You must sign up for Prime membership to get heavy discounts on Amazon Prime Day. The step-by-step procedure to sign up has been shared below.

What kind of deals will Amazon Prime Day 2024 have?

Details about Prime Day deals 2024 will only be available when the event is launched. One can only make assumptions about the same based on the kind of deals the brand has offered during the past years. You can expect lucrative deals on electronic items. 

So, those of you planning to purchase a new mobile phone, smartwatch, laptop, Bluetooth headphones, or other such electronic items may wait for Amazon’s big sale. If you have access to the Amazon Prime membership, then you can get heavy discounts on such items. Likewise, you can expect attractive offers on branded footwear, clothes, and kitchen appliances. Amazon claims to be working on drafting great deals for its customers to help them save more. It plans to come up with deals on popular brands.

Prime Day in Different Countries

Amazon Prime Day takes place in numerous countries around the world. These include:

  • India
  • United States
  • United Arab Emirates
  • United Kingdom
  • Australia
  • Canada
  • Germany
  • Netherlands
  • Mexico
  • France
  • Singapore
  • Turkey
  • Spain
  • Portugal
  • Belgium
  • Japan
  • Poland
  • Italy
  • Austria
  • Sweden
  • Luxembourg
  • Brazil
  • Egypt
  • Saudi Arabia

Quick Tips for Amazon Sellers

As Prime customers await the biggest sales event of the year, Amazon sellers must gear up to make the most of it. In order to make a profit during this sales period, sellers must follow the below-mentioned tips:

1. Keep Inventory Levels in Check

It is imperative to stock up adequate inventory so that you do not run out of products during the sales period. You must be well prepared to meet the customer demands. Stockouts can lead to losses. Likewise, conduct data analysis to make sure you do not overstock for the event as it can prove to be equally detrimental.

2. Set Competitive Pricing

The price of your products must be set strategically to attract maximum customers. However, in an attempt to offer the lowest price in your category to boost sales, you should not compromise on your overall revenue. Consider your total cost before deciding on the discount percentage and other deals.

3. Invest in Amazon Ads

Amazon ads help boost your visibility. Running ads to highlight your Prime Day offers can increase your chances of sales. You can choose among sponsored brand or sponsored product ads to generate interest in your offerings. Do not hesitate to increase your advertising budget around this time, as it can be your key to boosting sales. It is also recommended to run exclusive Amazon Prime Day campaigns on different platforms to draw attention.

4. Leverage Amazon Reviews and Ratings

Your sales performance can improve significantly if your brand and products have good reviews and ratings. You can differentiate your products from those of your competitors by gaining positive product reviews on Amazon. It is recommended to use popular keywords that have the capacity to show up on Amazon search result’s first page. 

Learn about Amazon Lightning Deals, Promos, and Discounts

There are typically two kinds of discounts under Amazon Prime Day: Lightning Deals and Deals of the Day. A limited number of spots are available under each category. Thus, there is a lot of competition when it comes to launching Prime Day deals. Sellers must offer lucrative deals in addition to meeting the minimum requirement criteria in order to qualify. 

Let’s take a closer look at what each of these offers as well as other discounts and deals you can offer to Prime members:

1. Lightning Deal

It includes discount offers that are available for a limited time. It has been observed that the products featured in Amazon’s Lightning Deal draw greater demand. This is mainly because it creates a sense of urgency among the customers and prompts them to make the purchase. Here is a look at the minimum requirement for a lightning deal:

  • The deal should be at least 20% off the existing buy box price.
  • Amazon Retail Offers should not be running on the ASIN (Amazon Standard Identification Number)
  • It is applicable on ASINs in hardlines or consumable products only.
  • The sale price of the ASIN must be greater than or equal to $10.
  • There should be no add-on items in case the product is in FBA.
  • Seller must upload high-quality images and provide a good title and complete details about the product.
  • Seller in-stock units must be greater than 20 units.
  • There should be a minimum of 10 reviews on the particular ASIN.
  • It should have a rating of more than 3.5 stars
  • Sellers must have inventory worth a minimum of 30 days in FBA and a minimum of $5,000 in existing inventory value.
  • All the variations of the products must be discounted as a part of the Lightning Deal.
  • Only third-party offers are accepted.

2. Deal of the Day

As the name suggests, this deal lasts for a day. It can be provided on various kinds of products by different brands. Here is a look at the minimum requirement for this deal:

  • Its minimum deal size should be $5,000, which is calculated by multiplying the number of units by the deal price.
  • Deal price should provide a discount of 20% or greater than the average price mentioned on Amazon during the last 90 days.
  • The product must have a rating of 3 stars or more.
  • There should be no listing defects on the detail page of the ASIN.

3. Prime Exclusive Discount

When you choose to offer this discount, your products will be shown at a discounted price. The regular price of the product as well as the discount percentage shall be mentioned alongside. In order to provide this deal to Prime members, you need to go to the Advertising tab and select Prime Exclusive Discounts. You can do so during the Amazon Prime Day sale week.

4. Run a Promotional Offer

You can create and run different promotional offers on your products. These can be a buy two get one free offer or other bundled offers. It is a good idea to launch a custom social media promo code and share it on your social media handles or by collaborating with an influencer.

5. Coupons

Coupons are highlighted with a bright green tag strategically placed next to the list price. This tag is shared on the product detail page so that it is easily visible to customers.

It is to be noted that submitting a deal does not mean that it will be approved even if you take care of all the aforementioned. Amazon can discontinue or reject any deal at its discretion.

Tips for Finding the Best Deals

You may follow the below-mentioned tips to find the best Prime Day deals:

  • You must keep an eye on lightning deals. These are limited offers that provide heavy discounts on certain items.
  • Do not miss out on spotlight deals. These are some of the best deals offered during the big sales event.
  • Alexa users often get exclusive deals. Ask Alexa for Prime Day deals to learn about the offers.
  • You can also look for additional coupons that might be applicable during checkout.
  • Also, check for bundle deals. This can offer significant discounts when purchasing multiple items together.
  • To get the best possible deal, use price comparison tools or check prices on other websites.

5 Best Past Prime Day Deals

Here is a look at 5 best past Prime Day deals:

  1. Sony a7 II with 28-70 mm Lens

Amazon offered a huge discount on Sony’s full-frame mirrorless camera with a kit lens. On Prime Day, its price was slashed by more than 40%. Prime members could buy the stylish 24 MP stills shooter for just 998 USD.

  1. Apple AirPods (2nd Generation)

The AirPods priced at 159 USD were offered at just 89 USD as a part of the Amazon Prime Day offer. The deal was loved by users, and the platform received a large number of orders.

  1. Shark IZ362H Cordless Stick Vacuum

Amazon slashed the price of the Shark Cordless Stick by 150 USD on Prime Day. It was available at 199.99 USD during this mega sale, the lowest price at which this much-in-demand stick vacuum was offered in the last three years.

  1. Beats Studio Buds

Beats Buds were available for merely 89.99 USD as a part of the Prime Day offer last year. Originally priced at 149.99 USD, they were a steal at this price.

  1. Google Pixel 8 Pro with Pixel Watch 2

Amazon Prime members enjoyed a huge discount on the Google Pixel watch last year. On Prime Day in 2023, the eCommerce store sold the smartwatch, which was priced at 1,348 USD, for 999 USD.

Comparing Prime Day to other Sales Events

Just like Prime Day, Amazon comes up with many other sales events throughout the year. This includes the Great Indian Festival, Amazon Summer Sale and Amazon Great Freedom Sale. Amazon Prime Day is known to be a major shopping event exclusively designed for those with Prime membership. As already mentioned, it is held in the month of July. It offers huge discount offers on various categories. 

Great Indian Festival, on the other hand, is open to everyone and lasts several days around Diwali. As part of this sales event, huge discounts and special offers are provided on various kinds of items. It generates higher sales volumes than Prime Day mainly because the deals are available to a wider audience. It also witnesses huge sales because most Indians shop extensively around the festive time. 

Amazon Summer Sale and Amazon Great Freedom Sale are also open to everyone, unlike Prime Day offers. However, they are unable to create as much buzz. Summer Sale mostly offers good deals on seasonal products.


Amazon Prime Day is one of the most awaited sales events among Prime members.  In order to take advantage of the amazing offers and discounts offered at this event, you must register as an Amazon Prime member. The simple procedure to register as a Prime member has been shared above. You can follow the same to become a member in no time. 

Prime Day Date 2024 has yet to be announced. However, it has been confirmed that, like each year, the event will be held in July itself. As a part of this event, you can expect awesome deals on various products under diverse categories. You may follow the aforementioned tips to make the most of the available deals.

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