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WhatsApp for eCommerce: Strategies to Drive Sales and Loyalty
Staying connected with customers is key to success for every business. And there’s a communication powerhouse that’s transforming the way...
What is a Niche Market: Benefits of Targeting a Specific Audience
In today’s marketplace, it can be challenging for any product to stand out from the crowd. One of the ways...
Understanding Post Purchase Behaviour: Definition, Outcomes & Importance
When we buy things, what happens after we make the purchase is just as important as what happens before. It’s...
Understanding Hypermarket: Definition, Advantages and Examples
Consumer requirements keep evolving and changing with time. The old method of shopping, which involved buying items from various stores...
Best Dropshipping Products In India To Maximise Your Ecommerce Sales
Dropshipping is a retail fulfilment method that has become increasingly popular lately. A dropshipper, or the seller, buys products from...
What Is Retail? Exploring the Definition, Functions and Trends
Retail businesses sell consumer goods and services through different channels. The industry has evolved, and businesses have adopted new technologies...
Social Commerce: Role, Top Platforms, Strategies, & Benefits
India’s consumer behaviour is gradually changing, as the buying habits. Nowadays, Indian consumers claim uniqueness and control over their lives,...
Pricing Strategies: Common Types and Usage
“If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”...
How Do You Choose a Brand Name?
“When people use your brand name as a verb, that is remarkable.” -Meg Whitman If you’re facing trouble naming your...
Journey of eCommerce Market Growth Rate in India
E-commerce has revolutionised how businesses operate in India. From US$ 46.2 billion in 2020, the Indian e-commerce market is projected...
Getting Started On Instagram For Business
Instagram is one of the most trending social media platforms having more than 2 billion active users (which represents a...
Inbound Marketing Trends 101 [Infographic]
Inbound marketing strategies focus majorly on influencing customers with the help of content and engaging with solutions, insights, products, and...
