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How Value Chains in eCommerce Can Make All the Difference

What is the Value Chain in eCommerce and Why it Matters?

All eCommerce platforms have a value chain. Professor Micheal Porter coined the idea of a value chain at Harvard Business...

October 18, 2023

9 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Want To Know All About the eCommerce Revenue Model Get Started Now

eCommerce Revenue Models: From Sales to Crowdfunding

eCommerce platforms have opened the world for traders/sellers, distributors, creators and artists. Each can connect with the target audience and...

October 12, 2023

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Top Strategies to Leverage the Use of WhatsApp for eCommerce Business

WhatsApp for eCommerce: Strategies to Drive Sales and Loyalty

Staying connected with customers is key to success for every business. And there’s a communication powerhouse that’s transforming the way...

October 10, 2023

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Benefits of Targeting a Niche Market

What is a Niche Market: Benefits of Targeting a Specific Audience

In today’s marketplace, it can be challenging for any product to stand out from the crowd. One of the ways...

October 10, 2023

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

post purchase behaviour

Understanding Post Purchase Behaviour: Definition, Outcomes & Importance

When we buy things, what happens after we make the purchase is just as important as what happens before. It’s...

July 12, 2023

8 min read

danish

Danish

Specialist - Marketing @ Shiprocket

Hypermarket and its advantages

Understanding Hypermarket: Definition, Advantages and Examples

Consumer requirements keep evolving and changing with time. The old method of shopping, which involved buying items from various stores...

April 28, 2023

6 min read

danish

Danish

Specialist - Marketing @ Shiprocket

best dropshipping products to sell

Best Dropshipping Products In India To Maximise Your Ecommerce Sales

Dropshipping is a retail fulfilment method that has become increasingly popular lately. A dropshipper, or the seller, buys products from...

April 8, 2023

9 min read

danish

Danish

Specialist - Marketing @ Shiprocket

What Is Retail? Exploring the Definition, Functions and Trends

Retail businesses sell consumer goods and services through different channels. The industry has evolved, and businesses have adopted new technologies...

March 15, 2023

7 min read

danish

Danish

Specialist - Marketing @ Shiprocket

Everything You Need To Know About Social Commerce

Social Commerce: Role, Top Platforms, Strategies, & Benefits

India’s consumer behaviour is gradually changing, as the buying habits. Nowadays, Indian consumers claim uniqueness and control over their lives,...

November 29, 2022

19 min read

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Aayushi Sharawat

Content Writer @ Shiprocket

pricing strategies

Pricing Strategies: Common Types and Usage

“If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”...

September 15, 2022

5 min read

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Pulkit Bhola

Specialist Content Marketing @ Shiprocket

Choosing a brand name

How Do You Choose a Brand Name?

“When people use your brand name as a verb, that is remarkable.” -Meg Whitman If you’re facing trouble naming your...

August 30, 2022

5 min read

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Pulkit Bhola

Specialist Content Marketing @ Shiprocket

Journey of eCommerce Market Growth Rate in India

E-commerce has revolutionised how businesses operate in India. From US$ 46.2 billion in 2020, the Indian e-commerce market is projected...

August 19, 2022

5 min read

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Aayushi Sharawat

Content Writer @ Shiprocket

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