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19 Best Products to Sell on Diwali in 2024
The festival of Diwali, which brings light and happiness, is celebrated by millions of people in India. Also, it is...
Profitable Diwali Business Ideas for 2024 with Marketing Strategies
Diwali is one of the biggest festivals celebrated in India and is embraced by millions worldwide. The trade organisation has...
What is the Value Chain in eCommerce and Why it Matters?
All eCommerce platforms have a value chain. Professor Micheal Porter coined the idea of a value chain at Harvard Business...
eCommerce Revenue Models: From Sales to Crowdfunding
eCommerce platforms have opened the world for traders/sellers, distributors, creators and artists. Each can connect with the target audience and...
WhatsApp for eCommerce: Strategies to Drive Sales and Loyalty
Staying connected with customers is key to success for every business. And there’s a communication powerhouse that’s transforming the way...
What is a Niche Market: Benefits of Targeting a Specific Audience
In today’s marketplace, it can be challenging for any product to stand out from the crowd. One of the ways...
Understanding Post Purchase Behaviour: Definition, Outcomes & Importance
When we buy things, what happens after we make the purchase is just as important as what happens before. It’s...
Understanding Hypermarket: Definition, Advantages and Examples
Consumer requirements keep evolving and changing with time. The old method of shopping, which involved buying items from various stores...
Best Dropshipping Products In India To Maximise Your Ecommerce Sales
Dropshipping is a retail fulfilment method that has become increasingly popular lately. A dropshipper, or the seller, buys products from...
What Is Retail? Exploring the Definition, Functions and Trends
Retail businesses sell consumer goods and services through different channels. The industry has evolved, and businesses have adopted new technologies...
Social Commerce: Role, Top Platforms, Strategies, & Benefits
India’s consumer behaviour is gradually changing, as the buying habits. Nowadays, Indian consumers claim uniqueness and control over their lives,...
Pricing Strategies: Common Types and Usage
“If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”...
