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pricing strategies

Pricing Strategies: Common Types and Usage

“If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”...

September 15, 2022

5 min read

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Pulkit Bhola

Specialist Content Marketing @ Shiprocket

Journey of eCommerce Market Growth Rate in India

E-commerce has revolutionised how businesses operate in India. From US$ 46.2 billion in 2020, the Indian e-commerce market is projected...

August 19, 2022

5 min read

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Aayushi Sharawat

Content Writer @ Shiprocket

Getting Started On Instagram For Business

Instagram is one of the most trending social media platforms having more than 2 billion active users (which represents a...

August 4, 2022

7 min read

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Aayushi Sharawat

Content Writer @ Shiprocket

Inbound Marketing Trends

Inbound Marketing Trends 101 [Infographic]

Inbound marketing strategies focus majorly on influencing customers with the help of content and engaging with solutions, insights, products, and...

June 28, 2022

1 min read

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Malika Sanon

Senior Specialist @ Shiprocket

eCommerce Marketing Automation Software

Why Do You Need an eCommerce Marketing Automation Software?

Standing in 2022, marketing automation in eCommerce is not a new concept. Companies have invested millions in software testing and...

May 13, 2022

6 min read

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Debarshi Chakrabarti

Content Writer @ Shiprocket

Top B2B Marketplace Tactics

20 Global B2B Marketplace Tactics That Will Help You Win In 2025

It’s an extensive feeling across the business world that 2025 will be full of desire to have a better year...

February 7, 2022

7 min read

Sanjay Kumar Negi

Assoc Dir - Marketing @ Shiprocket

Multi channel retailing

Why is Multi Channel Retailing Important?

With the emergence of countless ways for consumers to shop, your business can’t afford to do away with the trend....

January 7, 2022

4 min read

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Pulkit Bhola

Specialist Content Marketing @ Shiprocket

sales enablement

Sales Enablement Strategies to Drive Revenue & Growth 

Does your organization spend time on developing the sales enablement strategies to support salespeople? Today in 2025, eCommerce brands offer...

November 19, 2021

6 min read

Rashmi Sharma

Specialist Content Marketing @ Shiprocket

inside sales strategies

5 Effective Strategies To Accelerate Your Inside Sales

It is necessary to identify the factors influencing the inside sales and marketing techniques. Inside sales representatives typically work from...

November 15, 2021

6 min read

Rashmi Sharma

Specialist Content Marketing @ Shiprocket

eCommerce coupon marketing

eCommerce Coupon Marketing Strategies To Boost Sales [Infographic]

eCommerce coupon marketing strategy is an attractive strategy to increase sales while also focusing on brand loyalty. Besides, it also...

November 12, 2021

1 min read

Rashi Sood

Content Writer @ Shiprocket

7 Actionable Tips to Increase eCommerce Website Traffic

According to a report by Statista, online sales accounted for 14.1% of all retail sales worldwide in 2019. By 2023,...

November 8, 2021

8 min read

Srishti Arora

Content Writer @ Shiprocket

eCommerce automation

4 Brilliant Tips For eCommerce Marketing Automation

While aiming to market products and services, businesses should realize the importance of adopting eCommerce automation strategies early on. Due...

November 8, 2021

8 min read

Rashmi Sharma

Specialist Content Marketing @ Shiprocket

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