A Definitive Guide to Selling on Amazon India
Amazon India is the pioneer of eCommerce and contributes to significant eCommerce sales. In 2018, consumers purchased over 100 million products on the prime day alone. Most teenagers and youngsters have agreed that Amazon is their favorite website for online shopping and they can locate almost all products from them. Thus, selling on Amazon in today’s eCommerce scenario is a good idea. They have a vast category to sell from, and if you are scared that Amazon’s ever-growing presence will threaten your business then it’s a good idea to probably use Amazon to reach out to a vast pool of consumers out there!
But in India, Amazon is not a new marketplace anymore. They have dedicated online buyers, and their presence has made an impact on the significant population of urban and in some places even rural India. Thus, many sellers now sell with Amazon. To make your presence felt, you need to be adept with the latest trends to make sure you stand out on Amazon. Here is a definitive guide that can help you reach out to your target buyers on Amazon and sell to them more efficiently!
Getting Started With Amazon India
To start selling on Amazon, you first need to create an Amazon seller account. After signing up and entering details about your store, you can begin listing your products and easily start selling. Even students use Amazon to sell products on Amazon, thus, beginning with Amazon is extremely easy, and anyone with an interest in eCommerce can do it.
When you sign up on Amazon, you are registering as a third party seller. You can quickly change this by opting for Fulfilled by Amazon(FBA) which is Amazon’s premier fulfillment model. With FBA, Amazon takes care of your storage, handling, packaging, and shipping. But for starting or small sellers, this may not be the best option. Thus, you can opt for either Amazon easy ship wherein you can ship with Amazon Logistics Network or Amazon Self Ship where you can manage your business your way and procure your orders from Amazon.
How to Make Sure you Stand Out on Amazon India?
Reviews, Reviews, and More Reviews
Where 90% of users head straight to Amazon to look for a product rather than search Google, if your product does not have proper reviews and ratings, there are decidedly fewer chances your product will do well.
Social proof in the form of testimonials and product reviews is the most relatable factor when it comes to online shopping, and people tend to rely on it most when buying anything off the internet. Therefore, a product with more positive reviews is bound to strike a chord with buyers.
So make sure you collect as many reviews as possible and also request video and image proof whenever you can. Videos and images are more authentic and if your product review has these, it adds more substance to the validation your buyer needs.
Engage with your Buyers
When a buyer posts a review about your product, do not forget to reply in a cordial manner. Your response must always be polite, decent and inoffensive. The answer you leave on a review also makes an impression on the customer’s mind. As reviews majorly drive Amazon, you can make many customers by just making sure you have enough reviews on your products.
Also, keep getting new reviews as recent ones have more credibility. The interaction you have with your Amazon buyers based on the reviews they share defines your store. Personalized responses catering directly to the question will gain you more visibility and credibility.
Optimize the Product Listing
On Amazon, always make sure your product descriptions have all the necessary keywords. These can also be LSI keywords which will help you rank better among searches. To do so, take your time and do thorough keyword research and competitor research to optimize your copy, title, subtitle, and description. Furthermore, make sure your copy offers something to the customer along with a specific call to action.
Product Images – the Deal Breakers
This point cannot be stressed enough. A product image gives a complete look into what you are offering, and your product images must be top notch to justify your product quality completely. You can also save to invest in this property as first impressions go a long way!
Diversify your approach
Don’t rely just on Amazon to be the flag bearer of your business. Sell on other channels. Amazon is a vast platform, but if you stay dependent on only Amazon, you will not be able to establish a brand value among your buyers. Work smart and move forward by acquiring customers from Amazon and diversify your business on other platforms to grow holistically!
Other platforms do not necessarily include other marketplaces. They could include selling on your own website, selling via social media channels like Facebook, Instagram, and other relevant channels.
Package your products to attract customers
If you save up for packaging, you can give your product an edge by opting for personalized packaging where you can send your buyer’s extra items, discounted coupons, freebies, etc. Along with personalized packaging, you can also choose for branded packaging.
Choose the most optimal fulfillment option
As mentioned before, Amazon offers three fulfillment models.
- Fulfilled by Amazon
- Amazon Easy Ship
- Amazon Self Ship
Here is a brief comparison between the three models to give you a better idea of which is best for your business
Make sure you utilize the model which gives your business the most profit regarding inventory management, storage, packaging, and delivery!
Advertise with Amazon
Amazon provides you with the opportunity to advertise on their website and sell more. The sponsored brands and products you see upon searching for something on Amazon are a product of their advertising venture. You can advertise with Amazon by displaying your products on their banner, run video ads and also make sure your product is visible first in the category it belongs by sponsoring your store or your product. Amazon follows a PPC strategy for charging for its ads. These ads have an advantage of giving you an edge among Amazon’s buyer base. You can opt for them to improve store presence and reach out to maximum customers.
Amazon India offers excellent incentives for growing your business. With a massive customer base, you can leverage a lot from Amazon and impact many more users if you sell smart and save on whichever aspect you can!