5 eCommerce Trends to Dominate 2019

eCommerce trends 2019

If there’s one sector that you had to name for witnessing an exponential rise in the last decade, it would undoubtedly be the eCommerce industry. Customers these days are making as much as 60% of their purchases online, leaving sellers with more than just a couple of opportunities.  

But as the customer continues to receive tons of options for shopping online, their expectations are on a surge like never before. For example, 38% of the shoppers now want same-day delivery of their orders. And this is just the beginning. There are many more eCommerce trends shaping 2019, which eCommerce entrepreneurs must be prepared for.

So, if you’re looking for the latest trends in eCommerce, you’re at the right place. Read on to find out more.

Customer Conversations

Customer conversations are all set to dominate the eCommerce market in 2019. It wouldn’t be incorrect to say that they are a path to customer’s purchase frequency. Conversations are also an essential part of tailoring experience to your customers.

Industry experts insist on finding opportunities where you can have conversations with your customers, right at the top of the funnel. This also helps in gathering micro feedback from them, for enhancing their experience in the future.

Customer conversations are all about maintaining a healthy and long lasting relationship with your buyer. And it’s one of the most significant metrics you should be focusing on, in eCommerce. The journey of your buyer begins right from the first time they get in touch with you. This also accounts for the experience they have before they purchase the product, after the purchase and in between the two.

With the rapid progress in the very definition of eCommerce, companies are focussing on improving their services for their clients. Moreover, it is independent of the fact whether they are newly acquired or existing. And customer conversations are the key to it.

Augmented Reality

One of the hottest trends around the globe augmented reality is selling like hotcakes in the market. Furthermore, 2019 is going to be the year where eCommerce companies harness the power of augmented reality to the fullest.

Many tools such as Shopify AR Powered 3D warehouse have already been launched, making it easier for eCommerce companies to integrate AR into their business. Experts from the industry believe that augmented reality can be one of the most significant assets when it comes to bridging the gap between customer expectations and the seller’s reality.

AR for eCommerce entrepreneurs can mean fewer return orders and much more conversion rates. On the other hand, for buyers, it can mean better satisfaction and experience when it comes to trying new products or testing makeup without having to step out of the house.

One of the hottest trends around the globe augmented reality is selling like hotcakes in the market. Furthermore, 2019 is going to be the year where eCommerce companies harness the power of augmented reality to the fullest.

Personalization

Personalization is once again ruling the eCommerce industry and will keep doing so in the future as well. Every customer wants to experience a journey that is tailored for themselves and not generically addressed to the masses. Personalization not just affects your buyer’s journey but also acts as a factor that contributes to the decision making regarding a purchase.

Using analytics to personalize your customer’s experience can be one of the best decisions that you make. Even if you look at recent market statistics, nearly 43% of the customers prefer companies that personalize the customer experience. And that’s a huge number!

2019 would be the most opportune moment to implement dynamic websites that are personalized for your customers. There are plenty of tools emerging in the market that is helping sellers achieve this, ultimately driving conversions for businesses.

So, when a seller comes to your website and browses Adidas products, the next time they land on your website, your website’s landing page will show them related products such as latest collections and top offers on them. This is just one aspect of how personalization can be tailored on websites.

Social Commerce

According to recent market research, nearly 93 percent of the millennials spend their time on social media. The ease of internet access and the need to stay online is pushing people to spend more and more time on social media. For eCommerce sellers, there could not be a better opportunity to harness the power of social media than now.

eCommerce businesses have already started stepping into social commerce via features like facebook marketplace, shoppable tags on Instagram and more. If you’re still wondering whether social media marketing and social commerce are the same, let me go ahead and break the stereotype!

Social media marketing is nearly what every business does by reaching out to the buyers on social media and marketing their products. On the other hand, social commerce is where you let the customer checkout using the social media platform itself.

Social commerce is a more natural way of letting people purchase what they want without altering their touchpoint. It’s like buying in one-click, also reducing the rate of cart abandonment.

Online to Offline (The era of Phygital stores)

As we progress further into the year 2019, we can witness more and more online stores making the transition into physical stores. This practice is predominantly being driven by popular eCommerce brands such as Myntra, Firstcry, Nykaa, Lenskart etc. And these are not just limited to opening one or two physical stores, but scaling them all over the country.

All these trends are set to dominate 2019. The question is how many of these are you prepared for? If there’s something that you’ve been trying to accomplish for your business, now is the right time to get out of your comfort zones and do it. Gear up for the remaining months of 2019 with strategies and practices that help you reduce costs. And to know what’s working and what’s not, you have the right metrics- return on investment (ROI)!

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