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Top Benefits of eCommerce Automation for Online Businesses

Rashi Sood

Content Writer @ Shiprocket

March 29, 2022

4 min read

eCommerce Automation

As your eCommerce business grows, you start looking to take it to the next level. The processes and systems that you relied upon earlier might not work for you now and might not prove to be efficient for you. Your team might be performing redundant tasks that can be automated.

eCommerce automation is no longer new in the industry. It is the process of automating manual processes and helps companies revolutionize their business process. Online businesses can also implement eCommerce automation to improve operational efficiencies and increase revenue.

What is eCommerce Automation?

Most online sellers manage their data manually, whether processing orders or communicating with their customers regarding their orders. Manual entries are slow and can consume a lot of time. Data passing through different hand levels can lead to many possible errors. It is natural for them to mistype an address which might lead to RTO.

This is why eCommerce automation has turned crucial. It reduces possible human errors and does the same work within 15-20 minutes. With eCommerce automation in place, you can efficiently process orders and fulfill them. When combined with the right processes, eCommerce automation can give your online business a competitive edge.

eCommerce Automation

Benefits of eCommerce Automation

Time Saver

Time is one of the most valuable resources for online business, especially when delivering orders on time. Every second saved through automation can help you give more time to your productive tasks and manage your business efficiently.

Automation saves a lot of time from performing repetitive tasks. You can save time with automated order tracking notifications for your online customers while also giving them a pleasant post-purchase experience with you.

Streamlined Order Processing

Processing a single order doesn’t require much time. But how about processing multiple orders and also updating inventory manually? Generating shipment for bulk orders can be tiresome, and this is where automation comes in. You can ship your orders with Shiprocket, where you can create shipment for bulk orders within a few easy steps without going through the entire creation process.

With Shiprocket, you can also integrate your website and 12+ sales channels to process all your directly from a single dashboard conveniently.

Quality Marketing Leads

Process automation helps in efficient business operations and increases the quality of marketing leads you receive. Notably, the quality of the leads is directly proportional to the client close rate. If you receive poor leads, your close rate will be poor as well. Besides, process poor leads can lead to wasting other resources as well.

With automation, you can reach a wider audience that will help you use data like click-through rates to identify high-quality leads. Once done, you can nurture the leads and convert them.

Faster Order Delivery

Delivering orders faster is crucial when selling online. Gone are the days when online sellers managed their inventory manually. Automation has taken the place of manual work, and online sellers use various inventory management software. Even shipping labels are printed automatically. Online sellers use automated and integrated solutions to manage inventory and other related processes. This is a cost-effective method and provides instant productivity as well.

Reduce Cart Abandonment

Cart abandonment is a nightmare for every online seller. But you can fix this by identifying visitors that leave your online store without making a purchase. With the help of automation, you can send them emails and push notifications automatically to increase conversions. Though it will not convert all abandoned carts, the conversions will significantly increase.

Automated eCommerce Fulfillment

Order fulfillment is essential for an online business where you have to pick, pack, label, and ship orders to the correct address. Using eCommerce fulfillment automation tools, you can save time and effort. The inventory is managed, and the order tracking information is sent to the customer automatically.

Shiprocket Engage: Automated Post-Purchase Communication Suite

Automate your post-purchase communication with Shiprocket Engage. You can automate your manual tasks related to order and address confirmation via WhatsApp communication and cut your RTO losses. Also, identify high-risk RTO addresses using AI-based RTO intelligence to make an informed decision. Scale your eCommerce business with reduced RTO losses by up 45%.

With Shiprocket Engage, you can also convert your cash on delivery orders by incentivizing your buyers with customized offers.

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