Amazon has changed the way people shop today, becoming the go-to marketplace for millions of buyers and sellers worldwide. In 2024, Amazon’s total revenue surpassed USD 500 billion, and with over 300 million active customers, it remains the most influential eCommerce platform in the world. Amazon offers everything from everyday essentials to high-end electronics. Its vast product selection and seamless shopping experience continue to drive record-breaking sales.
When selling on Amazon, it’s essential to understand some of its data because knowledge is power. So whether you are an established brand or a new seller looking to break into the market, this article will show you the most critical Amazon data to take advantage of and increase your sales.
Top Ten Amazon Statistics
Amazon is dominating the eCommerce industry and shaping how businesses and customers interact. As Amazon continues to dominate the eCommerce industry, both seasoned sellers and newcomers must understand the key facts which can help you make informed decisions and maximise your sales potential. Here are the 10 important Amazon statistics for 2025 that you must know:
- Number of Sellers on Amazon: As of 2025, Amazon has over 9.7 million registered sellers, of whom approximately 1.9 million are actively selling products. This vast seller base underscores the platform’s competitiveness, which makes it important for businesses to use tools like Amazon SEO, Sponsored Ads, and Fulfilment by Amazon (FBA) to stand out in the crowd and gain a competitive edge.
- Number of Amazon Prime Members: Amazon Prime is a paid subscription service offered by Amazon. It was launched in 2005 and is available internationally. It includes free two-day shipping, music streaming, and many other benefits. Amazon Prime in India has 200 million prime members across the globe.
- Number of Items Sold on Amazon Per Minute: Over 4,000 Amazon products are sold per minute. Amazon offers 168 million products to its Indian Customers. 218.000 sellers actively sell on Amazon India. These numbers show the scale of Amazon’s influence and why you need a strong presence on the platform.
- Amazon Revenue Growth: According to statistics sourced by business intelligence platform Tofler and seen by ET Tech, Amazon Seller Services’ income grew from Rs 10,847.6 crore in the 2020 financial year to Rs 16,200 crore in the 2021 financial year. In addition, the company managed to reduce losses from Rs 5,849 crore in the 2020 fiscal year to Rs 4,748 crore in the 2021 fiscal year. Amazon’s expansion in India has aided its ability to provide marketplace services. In the fiscal year 2021, Amazon India reported an income of Rs 7,555 crore from marketplace services, up from Rs 4,949 crore in the previous fiscal year.
- The Most Popular Amazon Product Category: The top-selling categories on Amazon continue to evolve. However, electronics, kitchen, home, beauty, clothing, accessories, and personal care remain the most in-demand categories on Amazon. You must look for high-in-demand niches and focus on trending products within these categories.
- Amazon Prime Day is the Most Profitable Shopping Day: Amazon Prime Day is the most significant event ever for small and medium businesses in Amazon’s stores worldwide. Amazon Prime Day sales consistently set new records, as in 2024, 24% more Prime members in India shipped during the Prime Day sale. And 24,196 orders were placed by Prime members in a single minute which is the highest ever for a prime day event.
- Amazon Advertising Growth: Amazon’s advertising revenue is expected to reach USD 69 billion in 2025, solidifying its position as one of the largest digital ad platforms. As more sellers invest in sponsored products, Amazon DSP, and sponsored brands to boost their visibility and sales, advertising has become a crucial part of their strategy.
- Amazon India Is the Largest Online Smartphone Channel with a 47% Market Share: Amazon India emerged as the most extensive online smartphone channel, moving ahead of its biggest rival, Flipkart. Among the top ten smartphone models on Amazon, nine were from Samsung and Xiaomi. The Rs 15,000-20,000 price band contributed the most and reached India’s highest Amazon market share. Samsung, Xiaomi, and OnePus increased the shipment for Amazon.
- Amazon’s Role as a Product Research Platform: Indian online shoppers prefer to research the product before making a purchase. Amazon is a popular destination for product discovery amongst those studying online. Over 66% of online shoppers begin their product searches on Amazon rather than Google. This means you should prioritise Amazon SEO, high-quality images, and compelling product descriptions to attract buyers.
- Sustainability and the Growth of Eco-Friendly Products: Customers are increasingly prioritising sustainability, leading to a 78% increase in people who are more likely to search for or buy eco-friendly products. The climate pledge-friendly badge also helps boost sales for green brands.
Essential Factors Driving Purchasing Decisions on Amazon
When shopping on Amazon, several key factors influence purchasing decisions. The factors mentioned below will help you understand buyer behaviour and optimise the product listings accordingly. Some of the important factors driving purchasing decisions include:
- Price is the most crucial element in Amazon purchases, with 82 percent of Amazon purchasers citing it as a key buying consideration.
- Products with the prime badge and one-day or same-day delivery are more likely to be purchased.
- Over 90% of Amazon shoppers check reviews before purchasing and products with 4 4-star rating or higher tend to perform better.
- A clear, keyword-optimised title improves product visibility. To build trust, use high-quality images from multiple angles.
- Amazon’s best seller and Amazon choice badge also influence customers’ purchase decisions. Customers prefer sellers with a high rating and positive customer feedback.
- Free returns and hassle-free refund policies encourage buyers to complete their purchases.
Conclusion
Amazon continues to evolve while shaping the way customers shop and sellers do business. With millions of active buyers, a growing advertising ecosystem and emerging trends like sustainability, it’s clear that the platform is far from slowing down.
Whether you are scaling your business, launching new products, or refining your marketing strategies, using data-driven insights is important and can provide you with a competitive edge.
So, are you ready to optimise your Amazon strategy? Stay updated with the latest trends, enhance your listing, and take advantage of Amazon’s growing marketplaces!
