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Amazon Seller Guide: How to Build Your Business With Amazon

April 5, 2022

6 min read

If you’re reading this guide, you are probably looking to sell on Amazon India. This guide will help you build your online business with Amazon India. 

  • Amazon India is the most visited online shopping marketplace in India. Many customers rely on Amazon India for online shopping. 
  • Amazon India has customers across 100% serviceable pin-codes in India.
  • Amazon India has become the online destination for small and medium enterprises.

Why Should you Sell on Amazon India? 

  • Crores of people buy from Amazon India
  • Secure payments & brand protection. 
  • Sell globally & reach 180+ countries. 

More than 15,000 sellers have become millionaires and over 3500+ sellers have become crorepatis by selling on Amazon India.

Before You Get Started:

Now before you start selling, you need to have all your details and documents handy. 

Checklist to Get Started:

  • Active Mobile Number
  • GST Number
  • PAN Details
  • Active Bank Account
  • Email ID

And That’s it! Complete this checklist to start your registration.

What is GST?

GST is the Goods & Service tax imposed on the supply of goods and services. It is an indirect tax that replaces several others in India like excise duty, VAT, services tax, etc. to make taxation easier for people.

Not all products need GST to be sold on Amazon India. There are certain products like books, certain handicrafts, some edible goods, etc. that are exempted from GST. 

Fee for selling on Amazon India

FEE For Selling On Amazon India

There are different types of fees associated with selling on Amazon India. 

  • Selling On Amazon Fee = Referral Fee +Closing Fee +Shipping Fee +FBA Specific Fee 
  • Referral Fee- Fee charged by Amazon India as a percentage of the sales made by selling any product. It varies for different categories. 
  • Closing Fee: Fee charged in addition to Referral Fee, based on your product price. 
  • Shipping Fee: Fee incurred for delivering your order through any channel. 
  • FBA Specific Fee: FBA fee to pick, pack & store your orders.

Want to Know your Selling Cost?

Calculate your selling fee using Amazon India Fee Calculator. Fill in the details and your shipping mode to know how much it will cost you to sell your product.

How to Register and build your business?

  • Go to
  • Choose “create a new account on”
  • Enter the legal company name provided in your GST
  • Verify your mobile number through OTP
  • Provide your store name, product, and your business address
  • Enter your tax details, including your GST and PAN no.
  • Select the ‘products to sell’ option from the dashboard and click ‘start listing’
  • Enter your product name or barcode number to search for it on the existing catalog of amazon India.
  • If you can’t find your product in the existing catalog, choose ‘I’m adding a product not sold on Amazon’ to create a new listing.
  • Enter your product price, MRP, product quantity, condition, and your shipping option.
  • Click ‘Save and Finish’ to add the product to your inventory.
  • Go to your selling dashboard, add any remaining details, and upload your digital signature.
  • Click on ‘Launch your business’.

Time to Optimize your listing

Set up your product page to start selling. You can edit product details from the ‘Manage Inventory’ section of your Seller Central dashboard.  

Why do product details matter?

  • Customers compare different products before making a purchase. 
  • Customers look at the product image, video, and specifications to decide if it suits their needs.

What is Seller Central?

Once you register as an Amazon india seller, you get access to your Seller Central dashboard. This is where you manage your entire business. From adding your first product to finding tools to grow a successful brand, you’ll find everything in here to run your business.

You can also have your seller dashboard on-the-go. Download your Seller App on your phone and manage your business anywhere, anytime! 

Shipping Options

What’s your order shipping option?

Fulfilling your orders includes storing inventory, packaging products, shipping, and delivering orders. Amazon India has 3 different order fulfilling options:

Self Ship

  • You will store your products in your warehouse.
  • You will pack your products.
  • You will deliver your products using your delivery associates or a third-party carrier. 

Easy Ship

  • You will store your products in your warehouse.
  • You will pack your products. 
  • You will schedule a pickup & an Amazon India agent will deliver your product to the customer.


  • Amazon India will pack your products. 
  • Amazon India will deliver your product to the customer.

What to do after making a sale?

  • Measure business performance through sales dashboard & reports.
  • Observe your account health – order completion rates, sales, returns, etc. 
  • Ensure compliance with Amazon India policies.
  • Use the voice of the customer to identify any highlighted product issue.

Manage your business

Once you start making sales, you need to monitor your business to observe its performance and implement strategies to improve and grow into a successful brand.

Grow your business with amazon India

Amazon India is always there to help you grow your business to new heights. As you join Amazon India, you get access to various tools and services to enjoy numerous growth possibilities with Amazon India. You also get help at each step to transform from a new seller to a known brand in no time. Amazon understand your needs are different from everyone else’s. Which is why, Amazon gives access to a whole host of programs designed for your specific needs, so you can start growing your business.

Recommendations to help you grow your business on Amazon India:

  • FBA

Register on Fulfillment by Amazon & increase sales by up to 3X.

  • Sponsored Products

Advertise with ‘Sponsored Product’ and increase visibility on search results & product pages. 

  • Set Limited Time Promotions
  • Services to grow
  • Manage your business
Amazon Prime

Amazon Prime Your business’s best friend!

A Prime badge assures the customers of a quality experience – fast delivery, reliable customer support, and returns.

What does Prime hold for sellers?

Becoming a Prime seller opens up new growth opportunities for your business that brings various advantages to help boost your business.

  • Get a Prime badge on your products.
  • Offer free & fast deliveries to your customers.
  • More product visibility through your badge.
  • Get a head start during the sale events to increase your sales.
  • Get a chance to be a part of the Prime Day sale every year.

Conclusion is India’s most visited online shopping marketplace in India and more customers than ever rely on Amazon India for online shopping. With orders from over 100% serviceable pin-codes in India, Amazon India has become the online destination for small and medium sized enterprises. It is the best platform to build your business globally.

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