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A Complete Guide To Sell Products Internationally

Puneet Bhalla

Associate Director - Marketing @ Shiprocket

January 13, 2015

6 min read

Every entrepreneur dreams of becoming big. While setting up your online store, one of your prime motives is to sell more products and gain higher profits. Throughout your entrepreneurial journey, you might have dreamt to sell products internationally but could not due to many reasons. Or, you tried going global but failed. So, here is a complete guide to help you sell and promote your products in the global market.

When we talk about eCommerce, we talk about going global, “Go global”, “sell product anywhere”, or “get your products to the “international market,” and much more. But, there are only 5% of owners actually try and sell products internationally even after they have tasted success in their local or national market. Why?

• Because they don’t know how to start
• Because their website is not ready for the international market
• Because they don’t know how to promote their products internationally
• Because they are not aware of how to ship products internationally

The above are the major hurdles faced by every entrepreneur because of which they hesitate to go global. If you are one of them, then don’t worry. In this blog, you will get the answer to all the major questions, which will help you sell products internationally without any trouble.

How To Get Started?

The major question which haunts many eCommerce entrepreneurs is how to get started. Check out how to take the first step of selling internationally.

Market Research

Firstly, you need to do a little market research. Start with your product. Keeping in mind the USP of your store, research the demand your product would receive once launched in the global market. You can learn about it by researching on the internet, social media or consulting your relative or friend who stays abroad. This will help you determine if your products are worth selling online.

Choose An International Market Or Cluster

Always remember to start small. You don’t need to become a global leader in one go. It may sound fancy but going international is a tough animal to tame. You got to take small steps. Choose a small international market or cluster where the demand for your product is high. Decide on this before getting started.

Learn The Rules And Regulation Of Your Market

The next step is to get aware of the export rules and regulations of that particular market. Know the customs rules with shipping regulations and much more. In short, know about any obstacle which can disallow you to sell products on that particular market and check for any loophole to solve it.

Is Your Website Ready To Sell Products Internationally?

After you finish the previous steps, the next step is to ensure your website is ready to face your global audience. Since your website will be the face of your company and brand for your international buyers, it is necessary that you showcase them the best one. Here are some of the major barriers and how Shiprocket 360 can help you overcome them easily.

Language Barriers

The language barrier is one of the major barriers that businesses often face while selling products online. Even the English language might be different in different countries such as the USA, UK etc. Similarly, if you are selling on the American continent, you might need Spanish as well because there are many users who speak and understand Spanish easier than English. For this, Shiprocket 360 provides the feature of a Page Translator. This app will translate your website page into 90+ national and international languages.

Currency Barriers

Another issue many Indian eCommerce store owners face while selling products globally is converting local currency to international currency. Make sure that your website is ready to showcase payments in different categories. This will help your international buyers easily convert your product price into their local currency. For Shiprocket 360 merchants, there is Currency Updater and Currency Popup to take care of your product price worries.

Payment Barriers

So, your international buyer liked your product and is ready to buy it. The next step is getting paid. Since you cannot go for Cash On Delivery Payment option, you have to offer a payment gateway to accept online payments. You can integrate payment gateway like PayPal, PayU, etc., which accepts payments in international currency and transfer them to your account.

Shipping Barriers

For shipping your products to another country, you can tie up with courier companies like FedEx, etc., which offer shipments to international markets. Or, you can tie up with Shiprocket X, which offers an international shipping solution by tying you up with major courier companies which will deliver products to any country at lower rates.

How to Promote Your Products on the International Market?

Last but not the least, store promotion to sell products internationally is a big challenge. Since you are new to the market and, of course, the international audience is not aware of your brand, firstly, you need to establish your brand and make it visible on the global platform. How to do that? Find out here.

Search Engine Optimization

Let’s start with the basic yet most effective marketing tactic, SEO or Search Engine Optimization. If you want to sell products internationally, make sure that you target keywords that are popular in your target market, either national or international. Google will help you know which keyword has got traffic from which demography. Work on those keywords to get yourself listed on popular search engines of your international market.

Show Your Products On Social Media

Follow and connect with the audience based in your international market and target them using different social media channels. Try to put your market research knowledge in here while posting your social media posts and products.

Advertising On Google And Facebook

The best thing about Google and Facebook advertisements is that they let you choose the demographics where you want to showcase your advertisement. Select the demography where your target market is and run advertisements easily.

Sell On Marketplaces

Another way of selling online to international markets is to sell on marketplaces. Various marketplaces, like eBay, Amazon, Etsy, etc., have a global presence. You can list your products there and start selling online.

Leave your comments to let us know whether these steps helped you or not. If you have any suggestions, let our readers know.

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